What is the secret to successful sex toys direct selling?

There are many direct selling sex toys companies in UK and Europe, but many of them go out of business and leave their ambassadors without anything to sell! So, what are the factors for success and failure of a direct selling sex toys company? Soft Paris tried to find out.

Compensation

Compensation must reward the home seller without putting the company financially at risk. So everyone wins: the seller will be motivated to sell and  this will benefit the company by increasing its sales revenues. However, disproportionate rewards could affect the financial health of the company. Indeed, there are many cases where some companies were offering holiday competitions - yet the prize was actually out of budget.

Training of direct sellers

Succeeding in the business of home sales is not easy when you have no experience. To be successful in this industry, the key is to work and learn. It is therefore strongly recommended to attend direct selling training. It is for this reason that Soft Paris offers unlimited free training to everyone wishing to engage in sex toys direct selling. No prior experience is necessary to become an Advisor: we offer free training throughout your career path.

Management

There are several types of management that need to carefully be taken into account in the business of sex toys direct selling. First, you have to master financial management. Which is the foundation of all businesses including those specialising in direct selling. You have to know what are good investments to make, and when to make them, to ensure the sustainability of the company. Moreover, you have to master stock management. This is fundamental to a company and even more to a company specialising in direct selling. This may impact the sellers reputation. If the Advisor representing your business is not able to deliver on time, they will have dissatisfied customers and may damage their reputation. Therefore they may lose their customers. Finally, you have to master staff management. This is an essential part of running a successful direct selling business, as the Advisors work independently but still require guidance in order to remain motivated. This is why Soft Paris has created a community for Advisors to get all the support and materials they need throughout their career.

The strategy of the company and the direct seller

It is important to understand the business strategy and to know whether the company and the sex toys direct seller have common interests. If not, they could find themselves in a conflict of interest. If both parties find themselves in this situation, the company will always choose its personal interest at the expense of its seller. Furthermore, it is preferable to have a single strategy over multiple strategies that can be confusing and that will ultimately have a negative effect on the company. For example, the choice of the distribution channel is very important. If the product offered by the direct seller is available in stores and on merchant sites, there is conflict of interest as his clients are able to buy elsewhere.